The project includes a Dissemination Plan comprised of a Communications Plan and a Digital Marketing Plan, two areas that will be addressed separately. In the area of communications, the goal is to raise awareness about generative AI , addressing existing prejudices and improving the technology's image. To this end, workshops, seminars with experts, national and international events will be organized, and the GenIA Awards will be launched annually.

For its part, the Digital Marketing Plan will focus on improving the company's online presence, building an image of AI as an ethical and trustworthy technology. Additionally, a social media strategy will be implemented to connect with diverse audiences, from citizens to specialists, disseminating both general news and scientific findings .